shipinxingyeshuyudaquan，99%deshipinrenduyishoucang！2017-05-25 07:34·zhongguoshipinbaoqudao:qudaotongchangzhishuiqu、gouqu，shishuiliudetongdao。danxianbeiyinrudaoshangyelingyu，yinshenyiweishangpinxiaoshouluxian，shishangpindeliutongluxian，suozhiweichangjiadeshangpintongtongyidingdeshehuiwangluohuodailishangermaixiangbutongdequyu，yidadaoxiaoshoudemude。guerqudao（MARKETING CHANNEL）youchengwangluo。qudaoyouchangqudaoyuduanqudaozhifen。genjuzhongjianshangjierudecengci,jiangfenxiaoqudaoanjishulaijinxinghuafen,rulingjiqudao、yijiqudao、erjiqudao、sanjiqudao。 yibaneryan,qudaoyuechang,qiyechanpinshichangdekuozhankenengxingjiuyueda,danqiyeduichanpinxiaoshoudekongzhinenglihexinxifankuideqingxiduyuedi。qudaoshejidehaohuaizhijieyingxiangdaoqiyedeshouyiyufazhan。lingjiqudaoshidaxinghuoguizhongchanpinyijijishufuza、xuyaotigongzhuanmenfuwudechanpinxiaoshoucaiqudezhuyaoqudao。lingjiqudaozhong，chanpinhuofuwuzhijieyoushengchanzhexiaoshougeixiaofeizhe。yingxiaoqudao（MARKETING CHANNELS）shizhichanpinhuofuwuzhuanyisuojingguodelujing，youcanyuchanpinhuofuwuzhuanyihuodongyishichanpinhuofuwubianyushiyonghuoxiaofeidesuoyouzuzhigoucheng。yingxiaoqudaokeyigenjuzhudaochengyuandebutong，fenchengyishengchanzhizaoshangweizhudao、yilingshoushangweizhudao、yifuwutigongzheweizhudaodeyingxiaoqudao，yijiqitaxingshideyingxiaoqudao。yingxiaoqudaodegenbenrenwu，jiushibashengchanjingyingzheyuxiaofeizhehuoyonghulianxiqilai，shishengchanjingyingzheshengchandechanpinhuoshitigongdefuwunenggouzaiqiadangdeshijian、qiadangdedidian、yiqiadangdexingshi、songgeiqiadangderen。xiandaiqudaolilunyicongyuanlaidechangxianqudaozhujianbianpinghua，chuantongqudaoyoujingxiaoshang，yijipifashang，erjipifashang，zhongduandianzucheng，lirunbeiqudaosuoguafen，xiandaiyuelaiyueduodeqiyesheqideyijipifashangheerjipifashang，zhijieduizhongduanjinxingzhangkong，zheyangyouliyuchanpindefenxiao，shiduzaiqudaoshangjujiduishou，kongzhiqudaokeyishuoshizuohaoyingxiaodebiyaoshouduan，shenzhiyouqudaoweiwangdeshuofa。GTshizhichuantongliutongtonglu（pifashichang、putongchaoshi）AFHshizhijujiawaitonglu（jiudian、canyin、lianhecuxiao、gongchang、dingzhipindeng）OTCR xiandaiqudaoxiaoshoudaibiaoCR-TT xiaoshoudaibiao－chuantongqudao（SALES REPRESENTATIVE -TRADITIONAL TRENCH）CR-MT xiaoshoudaibiao－xiandaiqudao（SALES REPRESENTATIVE -MODERN TRENCH）duoqudaoxiaoshouzhitongguobutongdexiaoshouqudaojiangwomendechanpinxiaoshouchuqu。xiandaiqudaodingyi：qiyuanyu２０shiji９０niandaichu，yibanchanpincongzhizaoshangdaoxiaofeizheshouzhongjiyuexingliutonghuanjie，zhuyaozhidaxingguojimaichang、cangchushiliansuo、zhuanyingdiandengchuantongqudaodingyi：qiyuanyu２０shiji７０niandaimo，yibanchanpincongzhizaoshangdaoxiaofeizheshouzhonglingsanxingliutonghuanjie，xiayizhifuqidian、shizadian、liutonglingshoudiandengxiandaiqudaozhichaoshixitongweidaibiao；chuantongqudaoyipifaqudaoweidaibiao。qudaoyibaneryanyouchuantongxiaoshouqudaoyuxiandaixiaoshouqudao。chuantongxiaoshouqudaozhuyaoyou：shangdian；xiandaixiaoshouqudaozhuyaoyou：maichang、chaoshi、wangluodengzuoqudaozhiduiqudaodekaifayuweihu jutidegongzuoneirongdagaishi：qudaojinru、qudaocujin、qudaoguankongdengqudaomingcidamaichang：damaichangshilingshouchangsuozhongdeyizhong,yibanxiaoshoumianjijiaoda,chanpinzhongleiqiquan，xuduodamaichangjieheliaocangchulingshouxingshi。damaichangshiqiyezhongdianbaohudekehu。shangchao：shangchanghechaoshidetongcheng.yibanlaishuo,shangchangbaokuobaihuodian、zhuanmaidian、zhuanyingdian；chaoshiyoufencangchushichaoshi，liansuochaoshi、bianlidiandeng。bianlidian：lingshoudiandeyizhongleibiejingyingfanweiduoweiriyongshangpin，jingchangmianjijiaoxiao，jingyingfangshiyiliansuoweizhu，changchang24xiaoshiyingye。saojie：zaitedingdequyushichangnei，weidachengchanpinquanmianpushidemude，weigaiquyuneisuoyoulingshoudiandepuhuo、zhanshihehuohuahuodong。changyongyushichangyijingxihua、goumaipinlvxiangduijiaogaodechanpinleibie。fangfashianzhaoquyuhuafenchengbutongdepian，youyewurenyuananzhaoquyudeluxianzhujiajinxingbaifanghuozhelihuo，zhezhongfangshidexiaoguoshibuloudiaoyijiadian，suoyichengzhiwei“saojie”。cuxiao：cuxiaoshiyunyonggezhongduanqixingdecijigongju，cijixiaofeizhehezhongjianshangkuaisuhehuojiaodaliangdigoumaiyizhongtedingchanpinhuofuwu。cuxiaoshuyutuiguangshouduanzhongdeyizhong。lihuo：lihuoshiqiyezaichanpinxiaoshouzhongduandedianmianxiaoshoudeyizhongducuhecujinxingwei，fangfashitongguoqiyedeyewurenyuandingqibaifanglaidacheng。zaibaifangshixuyaoduiqiyezaigaixiaoshouwangdiandechanpinjinxingxiaoshoudengji，tongjixiaoliangjikucundexinxi，yibianjishidijinxingbuhuo，zailihuoshixuyaobangzhuxiaoshouwangdianbaochichanpindebaifang，chenliejihuohua，mudeshirangchanpinnenggoushunlididachengxiaoshou。luxianbaifang：zailihuocaozuodangzhong，qiyeyewurenyuandebaifangxuyaoanyidingdeluxianshunxu，yibiannenggoujieshengshijianhegengquanmiandizhaogudaosuoyouxiaoshouwangdiandeyizhongxingwei。daogou：daogoushiqiyezaixiaoshouzhongduanshelidexiaoshourenyuanduizijidechanpinjinxingtuijie，tongshibangzhuxiaofeizhegenjuzijidexuyaohelidixuanzeshihechanpindeyizhongxingwei。maichanghuohua：zaichanpinchenlie、buzhi、qifenyingzaodengfangmianjinxingshengdonghuachuli，zhexiechulizhuyidebujinshichanpinzaimaichangyuxuanchuangongjuzhijiandepeihe，ergengzhongyaodeshichanpinbenshendebaifang，zhenengrangxiaofeizhechanshengbutongdegoumaixintai。yijishichang：yijishichangxiangduiyuqiyedechanpineryan，jiushiqiyedezhongdianshichang，zhegeshichangtedianshixuqiubijiaowangsheng。erjishichang：erjishichangshijinciyuyijishichangdeshichang。kuaixiaopinqiyezhuanyoumingciskuSKU=STOCK KEEPING UNIT(kucunliangdanwei) jikucunjinchujiliangdedanwei， keyishiyijian，he，tuopandengweidanwei。 SKUzheshiduiyudaxingliansuochaoshiDC（peisongzhongxin）wuliuguanlideyigebiyaodefangfa。 xianzaiyijingbeiwomenyinshenweichanpintongyibianhaodejiancheng，meizhongchanpinjunduiyingyouweiyideSKUhao。bu：yingwenquanchengwei STOCK KEEPING UNIT, jianchengSKU，dingyiweibaocunkucunkongzhidezuixiaokeyongdanwei，lirufangzhipinzhongyigeSKUtongchangbiaoshi：guige、yanse、kuanshi。 STOCK KEEP UNIT。zheshikehunadaoshangpinfangdaocangkuhougeishangpinbianhao,guileideyizhongfangfa. tongchangshiSKU#shiduoshaoduoshaozheyangzi。 huanyoudeyiweicunhuodanyuankucundanyuankucundanweihuowucunchudanweicunhuobaocundanweidanyuanhuadanweidanpinpinzhong,jiyuyewuhuanyoudeshizuixiaolingshoudanweizuixiaoxiaoshoudanweizuixiaoguanlidanweikucunpandiandanweideng；zhuanyewuliushuyujieshiwei“huoge”。huanyanzhi，youzhuyulijie：shouxianwomenyingdangliaojiedanpindedingyi，jizhibaohantedingdeziranshuxingyushehuishuxingdeshangpinzhonglei。duiyizhongshangpineryan，dangqipinpai、xinghao、peizhi、dengji、huase、baozhuangrongliang、danwei、shengchanriqi、baozhiqi、yongtu、jiage、chandidengshuxingyuqitashangpincunzaibutongshi，kechengweiyigedanpin。zailiansuolingshoumendianzhongyoushichengdanpinweiyigeSKU（zhongwenyiweizuixiaocunhuodanwei，yingwenquanchengwei STOCK KEEPING UNIT, jianchengSKU，dingyiweibaocunkucunkongzhidezuixiaokeyongdanwei，lirufangzhipinzhongyigeSKUtongchangbiaoshiguige，yanse，kuanshi）。dangran，danpinyuchuantongyiyishangde"pinzhong"degainianshibutongde，yongdanpinzheyigainiankeyiqufenbutongshangpindebutongshuxing，congerweishangpincaigou、xiaoshou、wuliuguanli、caiwuguanliyijiPOSxitongyuMISxitongdekaifatigongjidadebianli。liru：dantingxiaoshoudekekoukeleshiyigedanpinSKU，erzhengzhaxiaoshoudekekoukeleyoushiyigedanpin，zhelianggedanpinzaikucunguanlihexiaoshoushibuyiyangde。erzaichuantongyiyishangdepinzhongtingzhuangdekekoukeleshiyigepinzhong，buguanqixiaoshoumoshishishimeyangde。womenbunankanchu，wulunshiguowaihuanshiguoneidedingyihejieshizhong，jibenshangshisangegainian：pinxiang、bianma、danweizhesangegainiandaibiaoliaosangefangmian：1. pinxiang，pinxiangkeyijieheshangmianguanyudanpin、SKUhepinzhongdejieshilailijie。yejiushizhiyaoshuxingyoubutong，namejiushibutongdepinxiang（SKU）。keyishuozheshiSKUkanzuoshiyizhongchanpindejiaodulaifenxilijiede。shuxingyouhenduozhong，dajiarongyilijieshipinpai、xinghao、peizhi、dengji、huase、shengchanriqi、baozhiqi、yongtu、jiage、chandideng，yinweitamenkeyihenzhiguandequfenkailai；danshibaozhuangrongliang、danwei、cunfangdidengjiubushinamerongyiliao——nandaoyizhifangdaoyixiang，yixiangfangdaoyigetuopanjiubushizhegechanpinliao？tongyangdechanpinfangdaoyazhouhemeizhoujiubuyiyangliao？yejiushishuotongyangdechanpinzhiyaozairenmenduiqijinxingbaocun、guanli、xiaoshou、fuwushangyoubutongdefangshi，nameta（SKU）jiubuzaishixiangtongdeliao。2. bianma，zhegegainianshijiyuxinxixitonghehuowubianmaguanlilaishuode，xiang“pinxiang”zhongjieshaodenayang，butongdepinxiang（SKU）jiuyoubutongdebianma。zheyangzi，womencaikeyiyizhaobutongdeSKUshujulaifenxikucun、xiaoshouzhuangkuang。dangnishiyongwuliuhuozheERPxitongdeshihou，nihuifaxianSKU#：12356zheyangdewenbenkuang。changshijianzheyangdezhuangkuangranghenduopengyoudurenwei，SKUjiushichanpindebianmaliao。danshizhelidechanpinru“pinxiang”suoshuo，bingfeishiyigefanfandechanpindegainian，ershihenjingquedechanpingainian。3. danwei，jibenshangjiushijiyuguanlilaishuodeba，zhegemingzishangshishuzihuaguanlifangshidechanwu。danshizhelidedanweihewomenpingshide“danwei”youshimequbiene？kankanchanpindebaozhuangdanweidebutong，SKUjiubutong——nijiuzhidaoliao。yejiushishuo，jingquedaoSKUdeguanlifangshicainengshiyingxianzaidewuliujingzhengba，qishiworenweixinxixitongdeshiyongduitachanshengliaohendadeyingxiang。meiyoujingquedebianmalaiqufenxiangtongchanpindebutongSKUjiuhennanjinxingdanweihuadaoSKUdeguanlifangshi。shichangtuiguangchangyongmingciyi、tuiguangzhongdecuxiaomingcituiguangshishime？xianzaihenduozuoyingxiaoderenhuanhenmohu，tashiqifaxiaofeizhexuqiu，bingrangqiduimougechanpinchanshengyuwangdeyixianggongzuo。1、 cuxiao（SP）：cuxiaoshizhiqiyegenjushichangzhuangkuangyuzishentiaojian，tongguozhengtiguihua，zhidingzaiyidingshiqineinenggoucujinchanpinxiaoshoudegexianghuodongdezongcheng。cuxiaoshituiguangdezuchengbufen。cuxiaodezhuyaofangshibaokuo：guanggao、xiaoshoucujin、renyuantuixiaohegongguanxuanchuan。2、 cuxiaohuodong：cuxiaohuodongshicuxiaodeyizhongxingshi，tashiyoushijianxingde，shiliyongyizhonghuozheduozhongxingshicijixiaofeizhegoumaichanpindeshijianxingyouxi，caiyongzaishoumaixianchanghuozhefeishoumaixianchangdefangshi，duoyizengjiachanpindefujiazhiweihuodongdezhuyaocijifangshi。3、 renyuantuixiao：liyonggetiderenyuanjinxingyiduiyixiaoshoudefangshi，zhezhongfangshikeyiyigerendachengxiaoshou。zaiqiyedezhuanyehuaxiaoshouguochengzhongyijizaihexiaofeizhejieshoudezuijinjulishi，qiyeyehuicaiyongtuixiaodefangshicujinxiaoshoudedacheng。4、 xiaoshoucujin：xiaoshoucujindefangshihenduo，birucuxiaokeyichengzhiweixiaoshoucujin，renyuantuixiaoyekeyichengweishixiaoshoucujin。zaiyingxiaoxingweidangzhong，chanpindebaifang、shichangdeshengdonghua、guanggaoxuanchuan、qudaodezhengce，baokuoduiyewurenyuandejianglidukeyichengweixiaoshoucujinxingwei。5、 qudaozhuxiao：gumingsiyijiushibangzhuqudaochengyuanjinxingxiaoshouheyizhongxingwei。yibancaiyongdefangfashi：qiyepairenbangzhuyijihuoerjiqudaochengyuangengkuaidefenxiaochanpin，rangqudaochengyuanduichanpingengyouxinxin，congerdachenggenggaoreqingdexiaoshouzhuangtai。6、 kunbangxiaoshou：zaimaiyigechanpindeshihou，dashoulingwaiyigechanpin；huozhezaimaiyigechanpindeshihousongyigechanpin；huozhezaimaiyigechanpindeshihoubazhegechanpindexiangguanchanpinfangzaiyiqi，zuhechengyigechanpinxiliejinxingdoushoude，zhedushuyukunbangxiaoshouxingwei。7、 ranglicuxiao：shizaixiaoshouyigechanpindeguochengzhong，yidiyuyuanyoujiagexiaoshoudeyizhongxingwei。ranglicuxiaobujinfashengzaiqiyeduiqudaochengyuandejingyingyewudangzhong，huanhuifashengzaimaichang。qiyeyibanhuiliyongnianjie、danwangjidezhuanhuanjinxingchanpinderanglicuxiao。8、 guanggaojiangli：guanggaojiangliduofashengzaiqiyeduijingxiaoshangdeyingxiaoxingweidangzhong，jingxiaoshangshiqiyezaiyigequyudedaiyanren，bujinfuzezhegequyudexiaoshou，huanyaodanfuzhegequyudeshichangjianshe，suoyi， qiyehuiliyongguanggaojianglidexingweilaicujinjingxiaoshanggengduodexiaoshouchanpinhegenghaodejianshehewanshanshichang。guanggaojianglidefangfahuicaiyongduozhongfangshijinxing，liru：xiaoshouyidingdeliang，jiangliyidingjinedeguanggaofeiyong；huozhecaiyongguanggaobutiedefangfajinxing；yeyoucaiyonghuikuankouchudefangshi。9、 gongguan：gongguanxingweibushiwomentongchangyiyishangxiangxiangderenjiguanxidechuli，zaiyingxiaoxingweidangzhong，gongguanxingweifashengzaimeigejiaoluo，biru：duijingxiaoshangxuyaogongguan，duimeitixuyaogongguan；duiyewurenyuan xuyaogongguan；duixiaofeizheyexuyaogongguan；weiliaochanpindexiaoshouxuyaogongguan，weiliaopinpaidetishengyeyaogongguan；zongzhi，gongguanshiqiyerichangjingyingxingweidangzhongbukequeshaodeneirong。10、 xianchangcuxiao：xianchangcuxiaoshuodeshishoumaixianchangdecuxiaoxingwei，yibancaiyongxianchangmojiang、guajiang、maijiusongdengfangshi。er、zhongduancuxiaokongzhi1、saojie：zaitedingdequyushichangnei，weidachengchanpinquanmianpuhuodemubiao，duigaiquyuneisuoyoulingshoudiandepuhuo、zhanshihehuohuahuodong。changyongyushichangyijingchongfenxifen、goumaipinlvxiangduijiaogaodechan pinleibie。fangfashianzhaoquyuhuafenchengbutongdepian，youyewurenyuananzhaoquyudeluxianyijiayijiadejinxingbaifanghelihuo，mudeshibuloudiaoyijiadian，suoyichengzhiweisaojie。2、shengeng：genjuchanpindetedianhexiaofeizhedegoumaixiguan，duigecengcilingshouchangsuozaipuhuo、zhanshisheji、zuoyongsheji、mubiaoshejidengfangmiandezonghehengliangheshezhigongzuo，yishixianshichangshangchanpindezui jiaweizhidexiaofeizhejiechuguocheng。changyongyushichangyijingchongfenxifen、goumaipinlvgaodekuaisuliuzhuanpin。shengengdehanyishimeigecengmiandediandushedingliaobutongdezeren，yibanqingkuanghenduoxiaodianqiyeshihennanzhao gudaode，suoyi，shengengyekeyilijieweiqiyedezerenzengjia。3、cufang：xiangduishengengeryan，chanpinchangshangbuwanquanzhijiecanyulingshouxianchangdexiaoshou，duixiaoshoushangdezerenyebuhuishedinggengduo，ershizirandeliutong，fangfashijiangchanpintongguojingxiaoshang、pifashangdengfenxiaoqudaoxiaoshou，changshangyibanbuzhijiemianduilingshouxianchang。4、cuxiao：cuxiaoshizhiyunyonggezhongduanqidecijigongju，cijixiaofeizhehezhongjianshangkuaisuhe（huo）jiaodaliangdigoumaiyizhongtedingchanpinhuofuwu。cuxiaoshuyutuiguangshouduanzhongdeyizhong，changyongdecuxiaogongjufenweiyixiasanlei：xiaofeizhecuxiao、jiaoyicuxiao、xiaoshourenyuancuxiao。5、lihuo：lihuoshizhiqiyeduichanpinxiaoshouzhongduan———dianmianxiaoshoudeyizhongdudaohecujinxingwei，fangfashitongguoqiyedeyewurenyuandingqidebaifanglai dacheng。zaibaifangshixuyaoduiqiyezaigaixiaoshouwangdiandechanpinjinxingxiaoshoudengji，tongjixiaoshoujikucundexinxi，yibianjishibuhuo。zailihuoshiyaobangzhuxiaoshouwangdianbaochichanpindebaifang、chenliejihuohua，mu deshirangchanpinnenggoushunlididachengxiaoshou。6、luxianbaifang：zhizailihuoxingweizhong，qiyeyewurenyuandebaifangyaoanzhaoyidingdeluxianpailie，yijieshengshijianhegengfangbian、bianquanmiandizhaogudaosuoyoudexiaoshouwangdiandeyizhongxingwei。qiyehuizaiyigequyupailiebutongdeluxian，anpaiduogeyewurenyuananzhaoshijiandehuafen，fenbiejinxingbaifang。san、zhongduancuxiaokongzhi1、daogou：daogoushiqiyezaixiaoshouzhongduanshelixiaoshourenyuanduizijidechanpinjinxingtuijie，tongshibangzhuxiaofeizhegenjuzijidexuyaohelixuanzeshihechanpinheyizhongxingwei。yibanqingkuangxia，naiyongxiaofeipinliyongzhezhongxingweidebijiaoduo。2、guwenshixiaoshou：zheshixiaoshoudeyizhongxingweibiaoxian，qiyezhixiaoshikeyicaiyong，tongguozaixiaoshouzhongduandedaogouxingweiyekeyidachengzheyangdefangshi。zhuyaoshizaiduichanpinjinxingtuijiedeguochengzhong，zhanzaixiaofeizhedejiaodubangzhuxuanzedeyizhongxiaoshoujiqiao，zhezhongjiqiaohuankeyifangzaiqitadexiaoshoufuwuxingshidangzhong。3、shengdonghua：jiushitongguoyouxiaodehuanjingguihua、qifenyingzao、shangpinchenliedengshouduanshiqiyedechanpinzaimoduanqudaojishoudiannenggouxiyinxiaofeizheguanglin、cijixiaofeizhedegoumaiyuwang，zuizhongcuchengxiaofeizhegoumai，shixianzhengtixiaoshoudexunsutisheng。4、maichanghuohua：duidulimaichang（biruzhuanmaidian、shangchangzhongdeshangpinzhuanguideng）deshengdonghua，duizhexiefanweineidechanpinchenlie、buzhi、qifenyingzaodengfangmiandeshengdonghuachuli。zhexiechulizhuzhongdebujin shichanpinzaimaichangyuxuanchuangongjuzhijiandepeihe，gengzhongyaodeshichanpinbenshendebaifangchuli，chanpindebaifanghechulinengrangxiaofeizhechanshengbutongdegoumaixintai，suoyi，qiyexuyaoxunlianyewurenyuanxuehuihuohua hefangfa。5、moduanzhanshi：zaixiaoshouzhongduandechanpinbaifangyaoyixiaofeizhedejieshoufangshijinxing，chengzhiweimoduanzhanshi。yaogenjumaichangdetiaojianhexiaofeizhedeganshouzongjiebaifangdeguizehefangfa，tongshiyaokaolvdaochanpindebaozhuangyuansu、suqiuyuansu，yibeixiaofeizhegengrongyikandaohegengfangbiandijieshoudeyuanzejinxingzhanshi。6、moduan：moduanyechengzhongduan，shixiaoshouxingweidangzhonghexiaofeizhezhijiejiechudezuijinjuli，yibanzhimaichang。lingshoujibenshuyutiaoxingmahuotiaoma（BAR CODE）:yongyibiaoshiyidingshangpinxinxideguojishangtongyongdefuhao。yibanyinzhizaishangpinwaibaozhuangshang，shiheibaixiangjiandetiaowentuan。dianneima：chaoshineibuyinzhidetiaoxingma，yudaowutiaomadeshangpinhuoshangpintiaomasunhuaidengduozhongyuanyinzaochengdetiaomashixiaoshishiyong。dianneimazaishouhuobushenqingdayin。shengxiantiaoma：chengzhongshangpindejiagetiaoma，youdianzibangchengzhongshidayinchulai。shouyinji（POINT OF SALES,jiancheng：POS）：xiaoshouxinxiguanlixitong，zhuyaozhixingshouyingongneng。qijibengoujianshi：shangpintiaoma、POSshouyintaixitong、houtaidiannao。yechengweidangeshouyinji。kaban：muzhihuojiaozhideyongyufanghuoyunhuodezhanban。（youmuzhikabanhejiaozhikaban）bingban：balianggehuolianggeyishangkabanshangdeshangpin，youtiaolidihebingzaiyigekabanshang。lapaimian：shangpinmeiyouquanbubaimanhuojiadeshihou，liyongxianjinxianchuyuanze，jiangshangpinxiangqianpailie，shipaimianchongying，fengman。shiling：jianhuigukeyiqizaigejiaoluodelingxingshangpin。shouyintaiduanjia：shouyintaiqianmianyonglaichenliehuowudehuojia。xianjinxianchu：xianjindeshangpinxianxiaoshou。duitou：ji“cuxiaoqu”,tongchangyongzhanban，tiekuanghuozhouzhuanxiangduijiercheng。zhuangui：zhijingpinqu、yansaquyonglaichenlieguizhongshangpindeboligui。mahuo：duifangshangpinhuobaifangshangpin。huandang：xianglianliangqikuaixunchanpindegenghuan。xiangyingkuaixunshangpindechenlie、jiageyaogenghuan。gaijia：genggaishangpindelingshoujiahuojinhuojiage。jiagepai：yongyubiaoshishangpinshoujiadengneirongdebiaoshipai。jiagepaibixuyonggongsishejidezhizhangyongdiannaodayin，budeshouxie。buhuo：lihuoyuanjiangquehuodeshangpin，yizhaoshangpingeziguidingdechenlieweizhi，dingshihuobudingshidijiangshangpinbuchongdaohuojiashangqudezuoye。quehuo：moushangpindekucunweiling。huanhuo：gukehuoshangchanganyouguanguidingjiangsuogoushangpinyushangchang（changshang）jinxingjiaohuan。shichi：duiyixiecuxiaoshipinjinxingxianchangjiagong，bingranggukexianchangpinchang。qinghuo：weiqinglishangpinyuhuo，jiangjiachulihuodong。huiyuanka：huiyuanzigedepingzheng。zhixiao：zhishangpinxiaoshouxiaoguobumingxianhuohennanmaichudexianxiang。changxiao：zhishangpinxiaoshouxiaoguohaohuohenyimaichudexianxiang。pingxiao：zhishangpinxiaoshouxiaoguobuhaoyebucha。baofei：youyubianzhihuopobao、sunhuaierbunengxiaoshou，xuanfeipinchulideshangpin。xiaoci：zaishouyinguochengzhongduitiejizaishangpinshangdefangdaoma，jinxingjiechucixingdegongzuo。pandian：dingqiduidianneishangpinjinxingqingdian，yiqueshizhangwogaiqijiandejingyingjixiaojikucunqingkuang。kucun：zhishangweixiaoshouchuqudeshangpin。zengpin：weicijixiaoshou，duigoumaiyidingliangsuoshoushangpindeguke，geiyukuizengdingliangdeshangpin。dingdanhaoma：xianggongyingshangyaohuodemeipidinghuodandebianhao。fukucun：zhangmianshangdexiaoliangdayuzhangmianshangdekucunliang，tongchangyinweidiannaoshurudecuowu、diushisunhuaidengsuozhi。pingxiao：zhidanweimianjidexiaoshoue。mixiao：zhichaoshihuojiashang，xiaoshoumianzhixianchangdushangde，meimidexiaoshoue。shangpinzhouzhuanlv：shangpinpingjunxiaoshouechuyipingjunkucune。shangpinkucunzhouqi：shangpinpingjunkucunechuyipingjunxiaoshoue，yirijisuan。chaoshimianshangyibanyongshangpinkucunzhouqi，laikongzhizijinshiyonglv，jiaqiangshangpinxiaoshoushijiandekongzhi。huojia：shangchangneizhuyaocunfangshangpindequyu，tashigukegouwuyouguikexun，tixianshangchangdejingyingmoshi。huojiakehuafenweixiaoshouqu、zhanshiqu、cunhuoqu。duanjia：weiyuhuojialiangduan，yonglaidaliangzhanshishangpindexiaoshouchucunweizhi。xiaoshoudanwei：maigeigukedeyigeshangpinshuliang，yigexiaoshoudanweikeyoubutongshuliangbaozhuang。jiagebiaoqian：tieyuduiyingshangpinchu，baokuo：shangpinbianhao、shangpinshuoming、chandi、guige、dengji。fuhebaozhuang：gongyingshangjiangjigeshangpinfangzaiyiqi，zuoweiyigexiaoshoudanweidebaozhuang。chongdonggouwu：chaochujihuachudegouwuxingwei。zhanshipin：xiaoshouyangban，yingwanzheng，keyunzhuan、qingjie、anquan。anquantongdao：shichaoshijianzhuwuzaishejishiliuchulaidefanghuotongdao，yiyingfujinjiqingkuangshusan。lengcanggui：yonglaichenliexuyaolengcanglingpindelenggui，wenduzai0℃—5℃。lengdonggui：yonglaichenliexuyaolengdongshipindelenggui，wenduzai﹣18℃yixia。baoxianku：yonglaichucunxulengcangdeshipindelengku，chucunrouleiwenduzai0℃、shucaiwenduzai10℃yixia。cuxiaoche：zhuanmenyonglaizaichaoshizhongzhanshi、shichidenghuodongdechezi。tuangou：yicixingdalianggouwu。gaokucun：zhishangpinkucunyuxiaoshouliangchayiguoda。chanshengyuanyin：guojishangpin、dinghuobuzhun、jiageguogao、teshuqingkuang、wentishangpin。tongluyuqudaoliutong:shizhijiangchanpincongzhizaozhe(shengchanzhe)yizhuanzhishiyongzhe(xiaofeizhe)deguocheng；ercanyuzhegejiaoyiguochengdesuoyouchangshang，jigouchengsuoweide「tonglu」（CHANNEL），yichengzhiwei「yingxiaotonglu」huo「peixiaotonglu」。tongludegongneng:tongludechangshangtigongliutongshangpingengduodefujiajiazhi。tongluchangshangtigongxialieqizhongyihuoshuxianggongneng：yi、 jiangshengchanzhesuoshengchandedapiliangchanpin，zhongxinbaozhuangchengweiyibanxiaofeizhesuonenglingmaidexiaoeshuliang。er、 diaopeixiaofeizhesuoxudechanpinzhonglei。san、 zaizhizaochuchanpinhou，yuxiaofeizhegoumaicixiangchanpinqian，jinxingbaoguandegongneng。si、 bachanpinyunsongdaoxiaofeizhesuonenggoumaidaodedifang。wu、 tigongchanpinxinxigeixiaofeizhe，yetigongxiaofeizhedeshichangxinxigeishengchanchangshang。tongludezhuyaochengyuanlingshoushang：suowei「lingshou」shizhizhijiebachanpinhuofuwuxiaoshougeikehu，yigongqigerenhuojiajidanweizuozuizhongshiyongdeyiqiehuodongchengzhi。lingshoushangzhisuoyicunzai，shiyinweitanengweigukedailaiewaidefujiajiazhi：rulianghaodegouwuhuanjing、tigongyouxinyupinpaideshangpin、xiaoshourenyuandejieshuo、didianshezhizhibianlixingdeng。pifashang：suowei「pifa」，shizhisuoyoubachanpinhuofuwuxiaoshouchuqudegezhonghuodongchengzhi。qixiaoshouduixiangbixushi“zhunbeibagaichanpinhuofuwuzaixiaoshouchuquderenhuozuzhi”，huoshi“bagaichanpinhuofuwugongqitashangyeyongtuderenhuozuzhi”，erfeizuizhongxiaofeizhehuojiajidanwei。「pifashang」shizhizhuyaoshicongshipifahuodongdezuzhi。shichangchangyongmingciyi、shichanggainianmingci1、shichang：shichangjiushirenqundeyizhongliyixuqiu，shiyiqunyougongtongtezhengderenqunduimougechanpinhexinliyidegongtongxuqiu。2、shichangyingxiao：qiyehuoyinglixingtuantihuozuzhi，qifatedingrenqunxuqiubingmanzuxuqiudewanzhengguocheng。qifaxuqiu：rangxiaofeizherenshidaozijiyouxuqiubingqiexuyaozhegechanpin。manzuxuqiu：rangxiaofeizhenenggoumaidedaohuozhejieshouzhegechanpin。3、xuqiu：xiaofeizheduiyounengligoumaitongshiyuanyigoumaidejutichanpindeyizhonggoumaixiangfaheyuwang，bixutongshimanzuyounengligoumaiheyuanyigoumailianggetiaojiandeyuwangcainengchengqiweixuqiu。4、xianxingxuqiu：xianxingxuqiushizhixiaofeizhenenggouqingchumiaoshude、keyizhudongtichudexuqiu（biruxiaofeizhekenenghuizhijieshuochu：wokouke，yaoheshui；woxuyaoyijianmaoyideng）；qiyeyaozhongdianbawohelinghuixiaofeizhedexianxingxuqiu。5、yinxingxuqiu：yinxingxuqiushizhixiaofeizhemeiyouzhijietichu、bunengqingchumiaoshudexuqiu。zhezhongxuqiuwangwangshishengchanzhegenjujishudefazhan、duishichangbianhuadeyucedengfangmianlaitichude，zhezhongxuqiushixuyaoyindaode。qiyeyaojifaxiaofeizhedeyinxingxuqiu，yaogengliaojiehetihuikehucainenggenghaodimanzuxiaofeizhedeyinxingxuqiu。6、qianzaishichang：qianzaishichangshizhiyouxiangdangyibufenxiaofeizhekenengduimouxiewupinyouyizhongqiangliedekeqiu，erxianyoudechanpinhuofuwuqueyouwufamanzuzhezhongxuqiu，zheshi，zhebufenxuqiujiugouchengliaoqianzaishichang。yingxiaoderenwuzhiyijiushiyaohengliangqianzaishichangdefanwei，kaifayouxiaodeshangpinhefuwulaimanzuzhexiexuqiu。7、shichangqianliang：zhizaiyigejidingdehuanjingxia，duitedingdechanpinleibiehuoxingyeeryan，dangyingxiaonulidadaowuqiongdashi，shichangxuqiusuoquxiangdejixianshuliang。shichangqianliangshiyigegusuanzhi，zaishijideshizhancaozuozhong，zuizhongdeshichangrongliangwangwangxiaoyuyugudeshichangqianliang。er、shichangxingweimingci1、chongdonggoumai：xiaofeizhezaiyishichongdongzhixiadangjigoumaidexingwei。chongdonggoumaixingweiyuxiaofeizhedegexingtezhengyouguan，yibanlaishuonvxingbinanxinggengyifashengchongdonggoumaixingwei；yixieshangpinleibieyeyifashengchongdonggoumai，liruhuazhuangpin、yinliao、fuzhuangdeng。2、lixingxiaofei：xiangduichongdonggoumaieryan，lixingxiaofeizhixiaofeizhetongguozhoumidefenzhe、bijiaoyanjiuzhihouzuochudegoumaijueding，fashengdegoumaixingwei。xiangyingdi，nanxingzaixiaofeishigengweilixing；zaigoumaidanjiagaohuozhegongnengxingqiangdechanpinshi，xiaofeizheyegengjialixing。3、pinpaizhongcheng：pinpaizhongchengshizhixiaofeizheshouxianduimouzhongpinpaideshangpingandaomanyi，yushizaixuanzezheleichanpinshiduizhegepinpaibiaoxianchuzhongchengdetaidu。pinpaizhongchengduyibanshiduikuaisuliuzhuanpineryan，naiyongxiaofeipinyouyugoumaidepinlvdi，pinpaizhongchengduxiangduijiaoruo。4、juecerenqun：juyougoumaijuecequanderenqun，tamenjuedinggoumaidechanpinleibie、pinpai、shijian、ruhemai、maiduoshaodengdengfangmian。goumaijuecezhebuyidingshishangpindeshiyongzhe，biru，yingeryongpindejuecezhewangwangshimuqin；goumaijuecezheyebuyidingzhijiegoumaishangpin；juecezhekenengshidanrenjueceyekenengshiduorengongtongjuece。5、goumairenqun：shishigoumaixingweideren（haizihemuqinzaishangchangzhongxuangouertongshipinshi，haizikeyizijitiaoxuanxihuandeshipin，zheshihaizishigoumaidejuecezhe，ermuqinshizhenzhengdegoumaizhe）。6、tuiguangrenqun：tuiguangrenqunshiduiqiyedetuiguanggongzuoeryan，shixiangshuituiguangdewenti。biru，qiyedeguanggaotuiguangrenqun、cuxiaotuiguangrenqundeng。tuiguangrenqunkeyishichanpindeshiyongzhe、goumaizhe、juecezhe、yingxiangzhehuozhedubushi。tuiguangrenqundefanweishedingyaogenjuqiyeyingxiaoheguanggaoceluedezhidinglaijueding。san、shichangceluemingci（yi）1、STPyingxiao：xiandaiyingxiaozhanluedehexin，chengweiSTPyingxiao。STPshiyingwenSEGMENTING,TARGETING,POSITIONINGdesuoxie，zhongwenwei：xifenshichang、xuanzemubiaoshichanghedingwei。yejiushizaichayihuayingxiaodesiluxia，duishichangjinxingquge，zaixuanzedemubiaoshichangzhongzhaodaohelideshichangdingwei。2、chayihuayingxiao：shizhishejiyixilieyouyiyidechayi，yishibengongsidechanpintongjingzhengzhechanpinxiangqufendexingwei。qiyeshiyongchayihuayingxiaoshiyinweixiaofeizheyoubutongdeaihaoheqingxiang，bingsuishijiandetuiyi，xiaofeizhedeaihaoyehuifashengbianhua，chayihuakeyigeixiaofeizhegengduodexuanze。3、shichangquge：dingyiyixietezheng，genjuzhexietezhengjiangzhenggeshichanghuafenweixuduoxifenshichangdeguocheng（birukeyigenjuxiaofeizhedexingbie、nianlingjieduan、zhiyetezheng、shenghuoxiguandengyinsubianlianglaiqugeshichang）。4、xifenshichang：zhexiegenjugezhongbianliangtezhenghuafenhoudeyigegexiaoshichangjiuchengweixifenshichang（liruzaiguozhiyinliaoleibiezhong，keyixifenchunongsuoguozhi、dichunduguozhi、guorouyinliaodeng，fenbieshiyingbutongxiaofeizhedekouwei、yinyongxiguan、yinyongchanghedeng）。5、mubiaoshichang：huafenchuxifenshichangzhihou，qiyeyaojiehechanpindetedian、ziyuanzhuangkuanghegegexifenshichangdezhuangkuangquedingqiyejiangjinrunagehuonaxiexifenshichang。xuandingdezhexiexifenshichangjiuchengweimubiaoshichang。6、shichangdingwei：chanpinzaigegemubiaoshichangdexiaofeizhexinmuzhongxingchengdemouzhonggainian。dingweikeyixiangxiaofeizheshuomingbenchanpinyujingzhengchanpinjiujingyoushimequbie，tashigongsitigonggeixiaofeizhedechanpinchuanzhenhexin，xiaofeizheyehuiyiciweiyijulailijiezhegechanpindepinpaihetigongqiye。7、shichangdiaoyan：shoujihefenzhexiaofeizhexinxi、shichangxinxiheyingxiaojuecechengguodeyanjiugongzuo。changjiandeshichangdiaoyanneirongbaokuo：shichangqianliangfenzhe、shichangfenefenzhe、jingzhengfenzhe、xiaoshoufenzhe、quyushichangfenzhedengdeng。yibandeshichangdiaoyanfangfayou：dianhuafangtan、wenjuandiaocha、ruhufangtan、xiaozumiantandeng。8、yingxiaoshenji：yingxiaoshenjishiduiyigegongsihuoyigeqiyedanweideyingxiaohuanjing、mubiao、zhanluehehuodongsuozuodequanmian、xitong、dulihedingqidejiancha，qimudezaiyujuedingwentidefanweihejihui，tichuxingdongjihua，yitigaogongsideyingxiaoyeji。si、shichangceluemingci（er）1、shichangzhanyoulv：shichangzhanyoulvshangkaoliangqiyehuopinpaijingzhengdiweidezhongyaozhibiaozhiyi，zhizaiyidingdeshichangfanweinei，gongsidechanpinhuopinpaizhanzhengtishichangxiaoshouedebaifenbi。2、jingpin：yuqiyechanpinyoujingzhengguanxidechanpin。jingpindefanweibaokuo：yuqiyedechanpinchuyuxiangtongchanpinleibiedeqitapinpai、yumouzhongchanpincunzaitidaiguanxideqitaleibiedechanpin。3、4P：yingxiaozhongde4Pshichuantongyingxiaosidazuheyaosudejiancheng，4PfenbiezhidaiPRODUCT（chanpin）、PRICE（jiage）、PLACE（qudao、tonglu）、PROMOTION（cuxiao）。4、4C：jinnianlaitichudeyingxiaosidayinsu，4CfenbiezhidaiCONSUMER（guke）、COMMUNICATION（goutong）、COST（chengben、jiazhi）、CONVENIENCE（fangbian），4Cdetichutixianliaoxiandaiyingxiaozhonggukehefuwuliniandeshenru；4Cgengjiazhuzhongxiaofeizhedeganshou，zhuzhongxiaofeizhegoumaichanpinshidexiangfa，erbushi4Pshidaiwanquanyiqiyechanpinliyidechuandahegaozhiweimude。5、zhengheyingxiao：zhengheyingxiaoshizhidanggongsisuoyoubumendunengweigukedeliyifuwushideyingxiaozhuangtai，zheyangzuodejieguobenshengouchengzhengheyingxiao。yaoshixianzhengheyingxiao，shouxiangezhongyingxiaozhineng——tuixiaorenyuan、guanggao、chanpinguanli、yingxiaodiaoyandengbixubicixiediao；dier，yingxiaobumenbixuyugongsiqitabumenhenhaodixiediao。6、guanxiyingxiao：guanxiyingxiaoshizhiyugongsiguanjianchengyuan（guke、gongyingshang、fenxiaoshangdeng）jianlichangqimanyiguanxideyingxiaoshijianhuodong。mudeshiweiliaobaochichangqidechengjiheyewu。guanxiyingxiaodezuizhongjieguoshinenggoujianliqigongsideyingxiaowangluo。guanxiyingxiaodezhongdianyingfangzai：（1）weichiguke；（2）changqilianxudiyugukebaochijiechu；（3）zhuzhonggukejiazhi；（4）qiangdiaoduigukefuwudechengdu；（5）chengnuomanzugukedeqiwang（6）qiyequantirenyuangaoduguanzhuzhiliang7、shichanglingxiancelue：shijingzhengzhanluedeyizhongxingshi。juedaduoshuxingyeduyouyigebeigongrendeshichanglingxianzhegongsi，zhegegongsizaixiangguanchanpindeshichangshangzhanyouzuidadeshichangfene。tongchangzaijiagebianhua、xinchanpinyinjin、fenxiaofugaihecuxiaoqiangdushang，duiqitagongsiqizhuolingdaozhedezuoyong。caiyongshichanglingxianzhanluedegongsirutongyongdianqi、keda、IBM、baojiedeng。8、shichangzhuisuicelue：canyujingzhengdanburaoluanshichangjumian。zaixingyezhongzhanyoudier、disanheyihouweicidegongsikechengweijucizhehuozhuisuizhegongsi，zaitamendeshilifanweinei，mouxiegongsikeyishixiangdangdade，rugaolujie、fute、xiwudianqi、baishikele、TCL、kangjiadeng。9、tuozhanshichang：zaiqiyehuozhepinpaiweikaifaheshelieguodeshichangfanweidetuozhanxingshichanghuodong。zhegeshichangdegainiankenengshidiliquyushangweikaifaguode，yekenengshitedingdeweikaifaguoderenqun。tuozhanshichangshijingzhengxingdeshichangcelue。10、jiansheshichang：jiansheshichangdemudezaiyugongguqiyehuozhepinpaidexianyoushichang，baochishichangzhanyoulv。zheshiyizhongfangshouxingdeshichangcelue。tuiguangchangyongmingci1、cuxiao（SP）：cuxiaoshizhiqiyegenjushichangzhuangkuangyuzishentiaojian，tongguozhengtiguihua，zhidingzaiyidingshiqineinenggoucujinchanpinxiaoshoudegexianghuodongdezongcheng。cuxiaoshituiguangdezuchengbufen。cuxiaodezhuyaofangshibaokuo：guanggao、xiaoshoucujin、renyuantuixiaohegongguanxuanchuan。2、cuxiaohuodong：cuxiaohuodongshicuxiaodeyizhongxingshi，tashiyoushijianxingde，shiliyongyizhonghuozheduozhongxingshicijixiaofeizhegoumaichanpindeshijianxingyouxi，caiyongzaishoumaixianchanghuozhefeishoumaixianchangdefangshi，duoyizengjiachanpindefujiazhiweihuodongdezhuyaocijifangshi。3、renyuantuixiao：liyonggetiderenyuanjinxingyiduiyixiaoshoudefangshi，zhezhongfangshikeyiyigerendachengxiaoshou。zaiqiyedezhuanyehuaxiaoshouguochengzhongyijizaihexiaofeizhejieshoudezuijinjulishi，qiyeyehuicaiyongtuixiaodefangshicujinxiaoshoudedacheng。4、xiaoshoucujin：xiaoshoucujindefangshihenduo，birucuxiaokeyichengzhiweixiaoshoucujin，renyuantuixiaoyekeyichengweishixiaoshoucujin。zaiyingxiaoxingweidangzhong，chanpindebaifang、shichangdeshengdonghua、guanggaoxuanchuan、qudaodezhengce，baokuoduiyewurenyuandejianglidukeyichengweixiaoshoucujinxingwei。5、qudaozhuxiao：gumingsiyijiushibangzhuqudaochengyuanjinxingxiaoshouheyizhongxingwei。yibancaiyongdefangfashi：qiyepairenbangzhuyijihuoerjiqudaochengyuangengkuaidefenxiaochanpin，rangqudaochengyuanduichanpingengyouxinxin，congerdachenggenggaoreqingdexiaoshouzhuangtai。6、kunbangxiaoshou：zaimaiyigechanpindeshihou，dashoulingwaiyigechanpin；huozhezaimaiyigechanpindeshihousongyigechanpin；huozhezaimaiyigechanpindeshihoubazhegechanpindexiangguanchanpinfangzaiyiqi，zuhechengyigechanpinxiliejinxingdoushoude，zhedushuyukunbangxiaoshouxingwei。7、ranglicuxiao：shizaixiaoshouyigechanpindeguochengzhong，yidiyuyuanyoujiagexiaoshoudeyizhongxingwei。ranglicuxiaobujinfashengzaiqiyeduiqudaochengyuandejingyingyewudangzhong，huanhuifashengzaimaichang。qiyeyibanhuiliyongnianjie、danwangjidezhuanhuanjinxingchanpinderanglicuxiao。8、guanggaojiangli：guanggaojiangliduofashengzaiqiyeduijingxiaoshangdeyingxiaoxingweidangzhong，jingxiaoshangshiqiyezaiyigequyudedaiyanren，bujinfuzezhegequyudexiaoshou，huanyaodanfuzhegequyudeshichangjianshe，suoyi，qiyehuiliyongguanggaojianglidexingweilaicujinjingxiaoshanggengduodexiaoshouchanpinhegenghaodejianshehewanshanshichang。guanggaojianglidefangfahuicaiyongduozhongfangshijinxing，liru：xiaoshouyidingdeliang，jiangliyidingjinedeguanggaofeiyong；huozhecaiyongguanggaobutiedefangfajinxing；yeyoucaiyonghuikuankouchudefangshi。9、gongguan：gongguanxingweibushiwomentongchangyiyishangxiangxiangderenjiguanxidechuli，zaiyingxiaoxingweidangzhong，gongguanxingweifashengzaimeigejiaoluo，biru：duijingxiaoshangxuyaogongguan，duimeitixuyaogongguan；duiyewurenyuanxuyaogongguan；duixiaofeizheyexuyaogongguan；weiliaochanpindexiaoshouxuyaogongguan，weiliaopinpaidetishengyeyaogongguan；zongzhi，gongguanshiqiyerichangjingyingxingweidangzhongbukequeshaodeneirong。10、xianchangcuxiao：xianchangcuxiaoshuodeshishoumaixianchangdecuxiaoxingwei，yibancaiyongxianchangmojiang、guajiang、maijiusongdengfangshi。er、tuiguangzhongdeguanggaomingciguanggaoshizaimingquemubiaodeqingkuangxia，bachanpinxinxi、xiaoshouxinxizaishidangdeshiji，yongshidangdefangshihechengben，jiezhushidangdezaiti，chuandadaoshidangdemubiaoxiaofeizhedehuodong。guanggaoshizhengtishichangjihuadezhongyaozuchengbufen，shituiguangdeshouduanzhiyi，guanggaolajinliaochanpinyuxiaofeizhedetounaohexinlishangdejuli。1、ruanguanggao：feizhijiedeguanggaofangshi，biaoxianweibaozhihuodianshishangdecaifangbaodao、laobangushi、shijianliyongdeng，kansibuyiguanggaodefangshichuxian，shijiqidaoguanggaohuogongguandezuoyong。2、yingguanggao：zhijiezaimeitishangchuxiandeguanggaoxingshi，zhijieyichanpinhuozhepinpaiweihexinbiaoxianneirong，xiangxiaofeizhegaozhi、tuiguangchanpinhuopinpai。3、suqiu：guanggaozhenduishangpinduixiaofeizhedailaideliyideshuofa。baokuosuqiudeneirong、suqiudefangshihesuqiudeduixiang，yejiushiguanggaoshuoshime、duishuishuoheshimeshuo。suqiushigaosuxiaofeizhetadexuqiu，erbushigaosutaniyoushime；suqiuyibanshitongguoyijuhuahuozheshiyigejingdiandeyuyanrangxiaofeizheganshou，erbushiyirangxiaofeizhelijiedefangshijinxing。4、ganxingsuqiu：zaiyingxiaoguanggaozhong，guanggaochuanbodexinxikeyishiganxingde，yekeyishilixingde。ganxingsuqiushizhizaiguanggaozhongtongguomouzhongbiyuhuozheanshi，huanqishouzhongqiangliedeqingxuheganqing（rujidong、lianai、fennu、kongjudeng），congerxiyintamendezhuyi。rukongjusuqiujiushiganxingsuqiudedianxinglizi。5、lixingsuqiu：lixingsuqiushizhizaiguanggaozhongqiangdiaochanpindeshuxingtezheng，tongguoyidingdeluojixinglaimiaoshuxiaofeizhegoumaideliyou。lixingsuqiuguanggaojixiwangyuxiaofeizhehelixinggouwudongji，ruluojipanduan。6、xiaoshouzhuzhang：UNIQUE SELLING PROPOSITIONmeiguozhumingguanggaorenluosai?ruifusi（ROSSER REEVSE）jilituiguangdeguanggaolinian，jianchengUSP。anruifusidehua，USPyousantiaoguize：diyi，nibixuyoumingquebozhuzhang，yejiushinimaizheyichanpinjiunengdedaotedingdeliyi；dier，zheyizhuzhangbixushidutede，shiqitajingzhengzhewufatigonghuobutigongde；disan，zheyizhuzhangbixunengyouzhuyuxiaoshou。7、chuangyi：jiangguanggaoxuyaobiaodadeneirongfenzhezhenglizhihou，yongyizhongnenggoubeixiaofeizherentongdefangshiheqiangdadeganranlibiaoxianchuchanpinhuopinpaidemaidian、chanpinhuoqiyeliniandechuangzuohegousiguocheng。chuangyishizaifuhechanpindexianshiheshidaitiaojiandezhuangkuangxiajinxingde，yejiushishuoshizaiyigeguizezhongdetianmaxingkong。tuoliguizedebujiaochuangyi，jiaohuanxiang。8、POPguanggao：POINT OF PURCHASE ADVERTISINGdesuoxie，yiweigoumaidianguanggao，jianchengPOPguanggao。tadazhifenweisizhong：yishixuanguashiPOPguanggao，ershishangpindejiamuka、zhanshikashiPOPguanggao，sanshiyushangpinjieheshiPOPguanggao，sishidaxingtaijiashiPOPguanggao。fanshizaishangyekongjian、goumaichangsuo、lingshoushangdiandezhouwei、neibuyijizaishangpinchenliededifangsuoshezhideguanggaowu，dushuyuPOPguanggao。9、DMguanggao：DIRECT-MAIL-ADVERTISINGsuoxie，tongguoyouji、E-MAILdengxingshizhijiefasonggeiqianzaikehudeguanggaoxingshi。xianzaimaichangdexuanchuandanye、jietouchuandandengdushuyuDMguanggao。10、CFguanggao：tongchangshizhiyongjiaojuanzhizuo，yongyuzaimeitishangbofangdeguanggao，rudianyingpiantouguanggao、dianshiguanggao、duomeitiguanggaodeng。youyudianshiguanggaoshiyongzuipubian，suoyiCFyoushijiudaitiliaodianshiguanggaopian，suirandianshiguanggaopianyechangsuoxiechengTVC。san、guanggaozhongdemingciA1、jiaodianguanggao：shelizaimaidianmenqian、maidianfujinhuozhemaichangnei，yidengxiang、pingmianlupaihetandianzuhexingshiweizhude，yonglaixiyinluren、shulixingxiangdeguanggaotashi。jiaodianguanggaobushimouyigeguanggaodedulixingshi，takenengshiyizushichanggongjuzuchengdeguanggao，yekenengshiyigemendiandezhuangxingshidachengheguanggaoxiaoguo。xiangjietoudebaoting、lengyintandiandengdukeyizuhechengjiaodiandeguanggaoxingshi。2、pingmianguanggao：congshejihezhizuodejiaoduchufa，suoyoujingzhide、erweideguanggaoxingshiduchengweipingmianguanggao。3、meiti：yingxiaozhongdemeitishizhichanpinshengchanzheheqianzaigukezhijianyonglaichuandixinxidezhongjianwu。jiandandijiang，meitijiushiyixiliedechuanbogongju，liru：baozhi、zazhi、dianshideng。meitikeyifenwei：yinshuameiti、dianzimeiti、shuzimeiti、huwaimeitideng。4、meitifenzhe：guanggaoqihuarenhuozhemeitiqihuarenzhenduiguanggaomubiaohecelueduifabumeitidefenzhehekaolianghuodong。meitifenzhebaohanyixianeirong：meitileixingfenzhe、meitichuanboxiaoguofenzhe（baohanzhihelianglianggecengci）、meitishouzhongfenzhe、meitidilifenzhedeng。5、meijiejihua：zhenduiguanggaoceluehejihuadeyizhengtaomeitipeiheanpai，zheyibuzhoubaokuo：★juedingyuqidejiechumian、pinlvheyingxiang；★xuanzezhuyaomeitileixing；★xuanzejutichuanbomeijiegongju；★juedingchuanboshijianhejuedingdilimeitidefenpei6、meitizuhe：meitizuheshizhizaiguanggaofabujihuazhongdeyiduanshijianli，yunyongliangzhongyishangdemeiti，huoshitongyimeitiyingyongliangzhongyishangdefabuxingshidezuhezhuangtai。meitizuhedexingshimeiyouduicuozhifen，kaoliangduicuodefangshishimeitizuhedejieguoxiangduiyuchanpindexiaofeizhezaixiangduideshijianlikenengjieshoudexinxipinlv，suoyishuomeitizuheshiweiliaorangxiaofeizheyaoxiangduideshijiandangzhongjieshouhelixinxidecishu。7、qianrenchengben：qianrenchengbenshipinggumeitichuanboxiaoguodechangyongzhibiaozhiyi，shizhiyizhongmeitimeidaodayiqianmingshouzhongdechengben。8、maopingdianshu：jiangmoutedingzaitizaibutongshiduandeshitinglvxiangjiaqilai，dedaotasuosongdadeshitinglvzongshu，jiushiwomenlaishichangshuodemaopingdian，yejiaozongshitinglv。gaizhibiaojiangdaodarenshuyubaolupincixiangchengdechu（jiyiciguanggaoguanzhongdezongrenshuchengyimeigeguanzhongdepingjunguankancishu），jisuanmaopingdian，huankeyiyonggongshi：GPR＝daodalv（%）＊pingjunbaolupincisi、guanggaozhongdemingciB1、meijiegoumai：duijutiguanggaomeitikandenghuobofangdeshijian、xingshihebanmiandecaigou。zheshigongsiguanggaomeitihuodongdezhongyaozuchengbufen。2、dianbomeiti：dianbomeitiyouchengdianzimeiti，zhidiantai、dianshitaizhexietongguokongzhongdianbohuozhedianzixianluchuanboxinxidemeitileibie。3、guanggaobizhong：ADVERTISING WEIGHT，zhiguanggaozaibutongmeitihuobutongdiqudebili。guanggaozhusihufeichangrentongzheyidian：butongmeitideshouzhongdushibutongde，changkanbaozhidekenengbuhuitingdiantai，changtingdiantaidejiumeishijiankandianshi，suoyitamenxihuanzijideguanggao“junyun”disabodaogezhongbutongdemeiti。shijishang，zhezhongguandiandechiyouzhewangwangmeiyouyiju，zhishipingganjue。womenrenwei。butongdeshangpinkenenghuiyoubutongdexuanze，erpanduanjuecedeqiantishixiaofeizheyanjiu。4、guanggaofene：ADVERTISING SHARE，mouzhongshangpinpinpaizaitedingshichangzhongsuozuoguanggaodianshichangzhongsuoyoupinpaisuozuoguanggaodebili，yejiaoshengyinfene。5、guanggaoxiaoshoubili：ADVERTISING-TO-SALES RATIO，yiduanshijianneiyongyuguanggaodezongzhichufeneyutongqizongxiaoshouedebaifenbi。ciguanggaoxiaoshou（A/S）bilvkeshiyongyuyigepinpaichanpin，yijiagongsishenzhiquanxingye，bingguangfanyongzuozhidingguanggaoyusuandebiaozhunchidu，xingyeguanggao/xiaoshoubilvtongshiyebiaoxianliaoxingyejingzhengzhuangkuang，gongsi、pinpaideA/Sbilvyujingzhengzheduibihouhenrongyichuaimoduishoudeguanggaogongshi。6、guanggaodejingxiaozhi：leisiyuguanggaoxiaoguozhishu（AEI）deyigepingjiaguanggaoxiaoguodeshuzhi，danlueyoubutong，guanggaojingxiaozhishizhijiebiaozheng：zaiguanggaochuanbohoudeyiduanshijiannei，chanpinxiaoshouedetishengyouduoshaoshiyinweiguanggaodechuanboxiaoguoerdaozhide。7、guanggaomubiaojiguanggaoxiaoguopingce：luosaier?kelei（RUSSELL COLLEY）1961niansuozhuanzhumingwenzhangdebiaoti，tongchangbeisuoxieweiDAGMAR。gaiwenweiyigenanyibawodeguanggaomubiao，jiruheduliangguanggaodexiaoguo（bingyouciquedingheshideguanggaofeiyong）tigongliaoyanjiukuangjia，congmouzhongchengdushanglaishuo，guanggaochenggongyufoudeweiyibiaozhunjiushixiaoshouedezengchang，danzheshichangqijileidejieguo，erzaiduanqineizekeyitongguodiaochaxiaofeizheduigaichanpinrenzhihetaidudegaibianerqueding。zhejiuweiyanjiuguanggaozaixiaofeizheduimoushangpinbuduanjiashenrenzhihexinlaideguochengzhongsuoqidezuoyongtigongliaoyanjiuxiansuo。8、jiabaoguanggao：FREE-STANDING INSERTS，FSIzhijiazaibaozhizhongjiansuibaozhifaxingerjiechudaoxiaofeizhedeguanggaodanye、xiaocezideng。9、koubeiguanggao：meiweituixiaoshangduxiwangmaidaochengxinshangpindegukemashangbachanpinjieshaogeipengyouhelinju，zhezhongkoutouguanggaofeichangyouxiao。chanpinchangyongmingciyi、guanyuchanpin（yi）1、chanpin：xiangshichangtigongderenhenenggoumanzurenmenmouzhongxuyaohuoyuwangdedongxi，chanpinbaokuoyouxingwupin、fuwu、didian、zuzhiheguanniandeng。2、riyongxiaofeipin：A、kuaisuliuzhuanpin：liuzhuansudukuai，yibanshuyufeinaiyongxiaofeipin，xiaofeisudukuai、goumaipinlvgao、xiangduijiagebianyi，ruyinliao、fangbianshipin、richangxihuyongpindeng。；B、naiyongxiaofeipin：naiyongxiaofeipinyeshuyuyouxingchanpin。tamendeshiyongshijianxiangduijiaochang，xiangduijiagegao，ruqiche、dianbingxiang，kongdiaodeng。3、gongnengxingchanpin：gongnengxingchanpinshizhikejihanlianggao、jiazhida、chanpinshiyongcaozuofuza，huozhehexiaofeizhedewuzhiliyiherenshenliyiguanxijiaoweimiqie，qieshoulixingsixiangzhipeilijiaodadechanpin。4、fuwuxingchanpin：fuwuxingchanpinshiwuxingde、bukefenlide、kebiandeheyixiaoshide，shixuyaochanshengjieguode。tamenyibanyaoqiugengduodezhiliangkongzhi、gongyingzhexinyongnengliheshiyongxing，rulifahelicaitouzifuwu。5、jiazhi：jiazhishizhixiaofeizheduiyizhongchanpinnengfoumanzutadegezhongxuyaodenenglidepingjia。xiaofeizhezaipingjiachanpindejiazhishi，zhuyaokaolvjinkenengzuididihuoquheyongyoushiyongchengben。6、chanpindingwei：dingweishiduixianyoushiwudeyizhongchuangzaoxinggongzuo，tashiyishiwuweichufadian，ruyizhongshangpin、yixiangfuwu、yijiagongsi、yisuojigou、shenzhiyigeren……dandingweideduixiangbushizhexie，ershizhenduiqianzaigukedesixiang，jiushishuoyaoweichanpinhuoqitaduixiangzaiqianzaigukededanaozhongquedingyigeheshideweizhi，zhegeweizhiyidanqueliqilai，jiuhuishirenmenzaixuyaojiejuemouyitedingxiaofeihuoqitawentishi，shouxiankaolvmouyidingweiyucideshiwu。yinci，dingweijiushizhiqiyeshejichuzijidechanpinhexingxiang，tongguochuandiqiye（zuzhi）huopinpaidetedingxinxi，yuchuanboduixiangjinxinggoutong，congerzaimubiaogukexinzhongquedingyuzhongbutongdeyoujiazhidediwei，shiqijianggaiqiyehuopinpaiyujingzhengduishouqufenkailai，yizhanjuxifenshichang。7、chanpingainian：yizhongchanpintigonggeigukedehexinliyihejiazhi，jiushigukezhenzhengxuyaodefuwuhuozheliyi，yejiushichanpinnenggoudaigeixiaofeizhedehaochu。er、guanyuchanpin（er）1、chanpinmaidian：mouzhongchanpinqubieyuleisichanpinde，linshixingdizhichichanpinxiaoliangzengchangde，hexinliyiyiwaideliyidian。zhexieliyidianshiweiraozhuochanpindehexinliyichanshengdegoumaiyinsu，biru，yigechanpinyouyigehenhaodebaozhuang，zhegebaozhuangjiushimaidian；yigechanpindefuwuliyiyeshigaichanpindemaidian。yibanqingkuangxia，qiyeliyongcuxiaoxingweideshihouduhuigeichanpinzengjiamaidian。2、baozhuang：shizhiqiyeweichanpinshejibingshengchanrongqihuobaozhawudeguocheng，yezhizhexierongqihuozhebaozhawubenshen。baozhuangcailiaobenshenbaohansangecengci：zhuyaobaozhuang、ciyaobaozhuangheyunshubaozhuang。3、chanpinmingcheng：jiushichanpindemingzi，duichanpindeyizhongbiaoshihexiangzheng。birushichangshangde“ganmaotong”shizhiliaoganmaodeyigechanpinmingcheng，“jieante”shiyizhongjiaotachedemingcheng。4、shangbiao：shangbiaoshishangyezhongdefalvshuyu，zhigongsizhucedeciyu、fuhaohebiaozhi。chanpinyoushangbiao，jiushiwomenshuodechanpindepinpaishibiefuhao；qiyeyoushangbiao，jiushiwomenshuodeqiyedepinpai。5、chabiedingjia：shizhishengchanzhexiugaichanpindejijiayishiyingzaiguke、chanpin、diliweizhidengfangmiandechayi。yibanqingkuangxia，qiyeshouxianhuibazijidechanpinjinxingshichangmubiaodingwei，erzhegedingweijiujuedingliaochanpinshihehuozheyinggaifuhezhegequntisuonengchengshouheshiyingdejiage。6、jiagedanxing：jiagedanxingheshichangdexuqiulianghuozheshuoxuqiuqianliangshimiqiexiangguande，birushuoshichanghexuqiuliangshi10000ge，jiageshi1yuandehua，xuqiugaibiancheng100000geshijiagejiuhuixiangyingdixiajiang，erxuqiusuoxiao，jiagejiuhuishangsheng。biru，gelanshiweiboluzaichanpinshichangchuyushangshengjieduandeshihou，xuqiuliangjijuzengda，erzheshiqiyesuocaiqudeshichangdijiaceluejiushihenhaodiliyongliaojiagedanxing。ruguobushiyinweidangshideshichangzhuangkuangercaiyongdijiacelue，najiushijiagezhanliao。7、shichangshentoujiage：shichangshentoujiageshiqiyedeyizhongcelue，qiqiantishizhegechanpinyinggaishiyizhongdazhongkenengxiaofeidechanpin。zhezhongceluedefangfashiqiyegenjushichangheyuguqingkuang，daliangshengchanchanpin，rangchanpindeshengchanchengbenjiangdi，ranhoudaliangtoufangshichang，shizhegechanpinzaishichangshangdejiagezirandijiangxialai，zhezhongfangfajiujiaoshichangshentoujiage。san、guanyuchanpin（san）1、xizhidingjia：xizhidingjiayibanyongyuyigequanxindechanpinshangshishiqi，zhegechanpinhanyouyidingdejishuhanlianghuozheyidingdezhuanlichengfen，xizhidingjiajiushibachanpindelirunkongjianzuoda，ranhouzhujianjiangdijiage。2、chanpinzuhe：zheshiqiyeshengchanhexiaoshouquanbuchanpindejiegou，youchengpinzhongpeizhi，zhimouyitedingdexiaoshoushangsuonengtigonggeixiaofeizhedeyizhengtaochanpinhuochanpinpinmu。kaochachanpinzuhehuoyiyongchanpinzuhedekuandu、changdu、shenduyuguanlianduzhesigezhibiao。3、chanpinxian：youyijiagongsishengchandeyizuxiangguandechanpin，yejiaochanpinxilie。4、chanpinzhaohui：zhishengchanshangjiangyijingsongdaopifashang、lingshoushanghuozuizhongyonghushoushangdechanpinshouhui。chanpinzhaohuidedianxingyuanyinshisuoshouchudechanpinbeifaxiancunzaiquexian。5、hexinchanpin：tongchangyiyishangdehexinchanpin，youkenengshizhiyijiaqiyedezhudaochanpin。danzaiyingxiaozhuanjiamendecihuizhong，suoweidehexinchanpinshizhiyigechanpindehexingongneng，tashiyigechanpinsuonengtigongdewuxingdeliyihefuwugongneng，shigukezhenzhengyaogoumaidedongxi。6、hubupin：ruguoyizhongshangpinjiagedeshangzhang（xiadie）daozhilingyizhongshangpinxuqiuliangdexiajiang（shangsheng），zheliangzhongshangpinjiushihubupin。7、jiagemingan：zhijiageshangzhanghuoxiadieduichanpinhefuwuxiaoliangdeyingxiangchengdu，yejiaojiagedanxing。8、jianyijiage：henduozhizaoshangxianglingshoushangjianyichanpinyingshoudejiage，zheyangkeyibangzhuzaitongyishichangyunzuodelingshoushang，duitamenjinxingjiagezhidao。ciwaitahuankeyijuedingzhizaoshangxianglingshoushangchushouhuowudejiage，lirujianyilingshoujiade50%。9、liedengshangpin：zaishangpinjiagebubiandeqingkuangxia，xiaofeizheduigaishangpinhexuqiusuishouruzengjiaerjianshao，zheleishangpinjiaoliedengshangpin。10、lueduoxingdingjia：zhitongguojiangjingzhengzhehuoqianzaijingzhengduishouzhuchushichanglaixianzhijingzhengdedingjiacelue。11、xujiadingjia：yizhongbudaodede，feifadedingjiafangshi。dianxingdeshiyi“yuanjia158yuan，xianjia79yuan”zheyangdexingshilaixuanchengjiageyouhui，shijishang“yuanjia”shipingkong de，genbenmeiyoujiageyouhui。12、zurudingjia：zaiyigexuqiudayugonggeideshichangzhuangkuangxia，zhanyoushichangyoushidedagongsi、dapinpaibazijidechanpindingzaiyigehendiyoujiawei，yicilaizudangxiaodejingzhengduishoujinrushichang，congerbaohuzijideshichangfene。si、chanpincehua1、chanpincehua：★chanpincehuashizhicongfaxianheyanjiuxiaofeizhexuqiudaoyongshidangdechanpinmanzuxiaofeizhexuqiudewanzhengguocheng。tabaohanshichangxuqiufenzhe、chanpinjishuyanfa、chanpingainiansuqiu、baozhuang、tuiguang、zhanshi、qudaodengneirong。★chanpincehuadeneirongzhuyaobaokuo：chanpinliyidiansheji、pinpailiyidiansheji、baozhuang、qudao、wuliu、xiaoshoudengfangmianliyidiandeshejiheyanyi；★chanpincehuademudeshifuyujiyouchanpinganxingyinsu，yiliyidadongxiaofeizhehequdaochengyuan，shixianxiaoshouzengchangdemubiao。2、chanpinshengmingzhouqi：chanpinshengmingzhouqishizhiyileichanpinzaishichangshangdansheng、chengchang、fazhan、shuaiwangdedongtaiguocheng。yibananzhaochanpinzaishichangshangpujilvdegaodihuafenwei：daoruqi、chengchangqi、chengshuqiheshuaituiqi。3、chanpinshichang：chanpinshichangshizhirenqundexuqiu。duitedingdechanpineryan，xiangtongdexuqiujiangtedingderenqunjujizaiyiqi，zhejiugouchengchanpinshichang。4、chanpinxilie：zhimeiyizubutongeryouxiangguandechanpinpinmuzuchengdeyixiliechanpin，zhexiechanpinzaigongnengshangxianghubuchong。biru，xiangji、jingtou、sanjiaojiajiugouchengyigechanpinxilie。5、chanpinxiankuozhan：shiyizhongjingzhengxingyingxiaozhanlue。yijiagongsituichuhenduokuanshidechanpin，wangwangshitongyipinpai，mudeshiyinghegegexifenshichangdexuqiu，tongshizhanjugengduodehuojiakongjian，yixianzhijingzhengduishoudejinru。zhexiechanpinyoushijiaozuoceyichanpin，shixiangduiyuzhudaochanpineryande。6、OEM：OEM，yingwenshiORIGINAL EQUIPMENT MANUFACTUREdesuoxie，yiwei“yuanshishebeizhizaoshang”。OEMjiushiweituoshengchan，shijishangshiyizhong“daigongshengchan”fangshi，qihanyishipinpaishengchanzhebuzhijieshengchanchanpin，ershiliyongzijizhangwode“guanjianyouhexinjishu”，fuzeshejihekaifaxinchanpin，kongzhixiaoshou“qudao”，jutidejiagongrenwujiaogeibiedeqiyequzuo，chengjie“woguoputaochanyehuancunzaidiquzaipeifenbubuheli、pinzhongjiegoudanyi、zhongliangqingzhidecufangguanlidengwenti，fenhuijiangtongguoxueshuyantaohetigongkejipeixunfuwudengfangshitigaononghuzhongzhishuiping，tongshixiezhupeiyujuyoushichangkaituo、kejichuangxin、zijinrongtong、zichanzhenghedengxiandaiguanlinenglidelongtouqiyetishengputaochanxiaoshuiping，tuijinputaochanyegaozhiliangfazhan。”liujunshuo。(wan)

所(Suo)以(Yi)，飞(Fei)凡(Fan) F7 能(Neng)在(Zai)中(Zhong)汽(Qi)研(Yan)的(De) “ 舒(Shu)适(Shi)之(Zhi)星(Xing) ” 的(De)认(Ren)证(Zheng)里(Li)，成(Cheng)为(Wei)第(Di)一(Yi)款(Kuan)在(Zai)压(Ya)力(Li)分(Fen)布(Bu)共(Gong) 30 个(Ge)子(Zi)项(Xiang)目(Mu)中(Zhong)获(Huo)得(De)满(Man)分(Fen)的(De)车(Che)型(Xing)，也(Ye)就(Jiu)毫(Hao)不(Bu)意(Yi)外(Wai)了(Liao)。

mierbuxuande“pubianxianxiang”chenxuanfenxi，kechuangbandeshiyinglvbijiaogao，zedayishengkeyixuzenglirundefangshitigaomuziguimo。genjushangshigonggao，zedayishengfaxingshiyinglvwei31.95bei，mujizijin4.05yiyuan。

与(Yu)会(Hui)嘉(Jia)宾(Bin)认(Ren)为(Wei)，在(Zai)全(Quan)球(Qiu)资(Zi)产(Chan)投(Tou)资(Zi)组(Zu)合(He)中(Zhong)，中(Zhong)国(Guo)资(Zi)本(Ben)市(Shi)场(Chang)地(Di)位(Wei)重(Zhong)要(Yao)，投(Tou)资(Zi)中(Zhong)国(Guo)市(Shi)场(Chang)需(Xu)要(Yao)坚(Jian)持(Chi)长(Chang)期(Qi)投(Tou)资(Zi)理(Li)念(Nian)。

中国核电：正推进辽宁徐大堡核电项目开工前准备工作美女私募力挺A股：点赞中国央行，加仓中国股票五月天丁香婷深爱综合 开心婷婷五月综合基地 色姑娘综_V2...

中国快递市场发展得足够快、也足够大需要物流行业提供多层次的供给菜鸟希望打造更具性价比的品质服务满足商家不断出现的新需求6月28日菜鸟集团CEO万霖在2023全球智慧物流峰会上作出上述表述

声明：该文观点仅代表作者本人，搜狐号系信息发布平台，搜狐仅提供信息存储空间服务。